YourBike is a community service project dedicated to promoting cycling as a sustainable and healthy mode of transportation. By providing accessible bike-sharing options and repair workshops, YourBike aims to encourage local residents to embrace cycling while reducing carbon footprints. The project focuses on educating the community about bike maintenance, safety, and the benefits of cycling, fostering a culture of active living. Collaborating with local schools and organisations, YourBike also organises community rides and events to build connections and inspire a sense of camaraderie among cyclists. The aims of the YourBike project are to help build community cohesion, promote cycling as a form of exercise/transport as well as to reduce anti-social behaviour in the area.
Services provided for Your Bike...
The Result
With any business that incorporates a possessive word, it immediately speaks to the audience and begins to tell the story of “community”. This is obviously a core value for this brand but we wanted to take this idea further by exploring interlocking elements to show the commutative effort of the business. The final design brings together a strong icon with a bold but friendly type face and encapsulates the true ethos and principles of this business.
